A-C Gap Part 1

Print Friendly, PDF & Email

Learning Outcomes

  • Practice audience analysis (though research)
  • Select appropriate way to display data based on situation and purpose
  • Incorporate basic document design principles into professional writing documents
  • Write in both information and persuasive ways
  • Plan and conduct a multi-part writing and design project


We’ll be tackling two problems simultaneously. For Part 1, you (and yoru team) will focus on one data set and then for Part 2, you’ll move to the other data set. This way you’ll get practice with two different sets of data for two distinct audiences and purposes.

Our first topic is the dramatic rise in sexually transmitted diseases in college age students. While it may be a little uncomfortable for you, it’s a serious public health issue. Your target audience is a population that you have some familiarity with: college students. Your overall purpose is to raise awareness and knowledge about the issue.

Our second topic also has a purpose of raising awareness and knowledge. This time it’s for a specific population: seniors (55+) and the prevalence and risks associated with high blood pressure. More specifically, we will working with an at-risk population, African Americans in the Price Hill community.

You are tasked with developing both an infographic and a report on the data narrative that you choose. The data narrative(s) should all be focused on specific issues within the data set that you choose.  Both final products should be a design of the same story (to make it easier on you), but in different formats.  We will talk more about this in class and why you may need different formats.

The goal of these documents is informative, that is, to help raise awareness and knowledge about this problem. Particularly, why this issue should be important to them and  what their biggest takeaway is

It’s tricky because of the subject matter and figuring out what information is necessary to include. It all depends on your own particular approach to the assignment and what narrative you want to tell/show.

Following are data to get you started. This is not the only data you can use or should use.

Data for Sexually Transmitted Diseases (STDs)

The Cent

er for Disease Control (CDC) announced last fall that there was a sharp rise in (STDs) particularly in college age students (*.pdf opens in a new window).

A story from Inside Higher Education that discusses this issue.

Here is the clearinghouse for all things STDs from the CDC: https://www.cdc.gov/std/stats/

(And yes, I do know there are infographics on this topic, but I don’t think they’re very good and feel confident y’all can do better.)

Here is the STD info from the State of Ohio: https://www.odh.ohio.gov/healthstats/disease/std/std1.aspx

Here is the STD info from Hamilton County, OH : http://www.hamiltoncountyhealth.org/en/about/departments_and_divisions/community_health_department/epidemiology_and_assessment.html#Community_AHEAD



For the last link, there are actually three sets of data that you would need to download to get the most accurate picture.

There is most likely additional data sources out there that are publicly available. At lease the links above will get you started and give you enough information to determine the data narrative that you would like to tell.

Data for High Blood Pressure (HBP)

Here is the clearinghouse for all things HBP from the CDC: https://www.cdc.gov/bloodpressure/index.htm

Five surprising facts about HBP (from the CDC)

Ohio’s Plan to Reduce Chronic Diseases (*.pdf opens in a new window)

Info from Xavier on HBP: http://www.xavier.edu/community-health/Blood-Pressure.cfm

Data source for Xavier’s summary: https://www.interactforhealth.org/data_publications/gcchss.html

Info from City of Cincinnati: http://cincinnati.oh.networkofcare.org/ph/indicator.aspx?id=123&c=8

Demographics for Hamilton County, OH: http://www.census.gov/quickfacts/table/PST045215/39061

Report on the health of Price Hill (*.pdf)

Info from Interact for Health: https://www.interactforhealth.org/greater-cincinnati-community-health-status-survey

Info from Closing the Health Gap: http://closingthehealthgap.org/assets/files/Price_Hill_Do_Right!_Report.pdf

Plan of action

You can elect to work alone or in small teams (no more than three people). Please let me know who you are working with or if you’re working alone by the end of class on January 31. (You may want to jump ahead and skim the Part 2 assignment.)

You’re going to have to spend some time working with the data, while you are also simultaneously trying to understand your audience(s). To understand your audience, you need to do some research. This research will culminate in the creation of personas.

You need to do some demographic research as well as interview based research. The goal of both of these is to help you understand your audience’s existing knowledge and concerns about the topic.

Your interview based research will need to include research to include short interviews (at least 3). These can be with potential users, health professionals, or others you may feel have DIRECT, RELEVANT expertise to the assignment.

This research should help you determine your data narrative and actually create your two documents.

You will have the opportunity to “test” the documents with users and then based on those findings make adjustments to your final documents.


  • questions for your three interviews, brief synopsis of who you interviewed and summaries of your interview findings. These will be turned in and shared with the entire class.
  • personas (at least 4 per team/individual saved as a *.pdf file). These will be turned in and shared with the entire class.
  • visually enhanced document and an infographic that tell the same data narrative. your documents need to include the following
    • 2 different types of data visualizations displaying two different data points
    • textual information that places all data in context and clearly states a takeaway for the user

Due Date

February 28: drafts of visually enhanced report and  infographics