{"id":75,"date":"2016-01-16T20:43:46","date_gmt":"2016-01-16T20:43:46","guid":{"rendered":"http:\/\/writeprofessionally.org\/content_manage\/?page_id=75"},"modified":"2016-01-16T20:43:46","modified_gmt":"2016-01-16T20:43:46","slug":"definitions","status":"publish","type":"page","link":"https:\/\/writeprofessionally.org\/content-manage\/assignments\/exercises-and-homework\/definitions\/","title":{"rendered":"Definitions"},"content":{"rendered":"<div class=\"pdfprnt-buttons pdfprnt-buttons-page pdfprnt-top-right\"><a href=\"https:\/\/writeprofessionally.org\/content-manage\/wp-json\/wp\/v2\/pages\/75?print=pdf\" class=\"pdfprnt-button pdfprnt-button-pdf\" target=\"_blank\" ><img decoding=\"async\" src=\"http:\/\/writeprofessionally.org\/content-manage\/wp-content\/plugins\/pdf-print\/images\/pdf.png\" alt=\"image_pdf\" title=\"View PDF\" \/><\/a><a href=\"https:\/\/writeprofessionally.org\/content-manage\/wp-json\/wp\/v2\/pages\/75?print=print\" class=\"pdfprnt-button pdfprnt-button-print\" target=\"_blank\" ><img decoding=\"async\" src=\"http:\/\/writeprofessionally.org\/content-manage\/wp-content\/plugins\/pdf-print\/images\/print.png\" alt=\"image_print\" title=\"Print Content\" \/><\/a><\/div><p>Following are the definitions that you created from our in-class exercises on 1-13. We will return to these throughout the term as a way to inform our thinking and\/or track how our thinking may be changing.<\/p>\n<p><strong>Content:<\/strong> expression through some channel contained in an intentional schema<\/p>\n<p><strong>Content Strategy:<\/strong> Developing a plan for the creation, delivery, upkeep, and eventual retirement of content designed to promote an organization\u2019s goals and engage with a targeted audience.<br \/>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Incorporates useful tools such as<\/p>\n<p>o\u00a0\u00a0 SEO<br \/>\no\u00a0\u00a0 information architecture<br \/>\no\u00a0\u00a0 user experience design<br \/>\no\u00a0\u00a0 marketing &amp; branding<br \/>\no\u00a0\u00a0 print &amp; online deliverables<br \/>\no\u00a0\u00a0 business strategy<\/p>\n<p>Strategy is based on principles of chronology and hierarchy<br \/>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Creates an overview\/big picture for other participants in the content process to focus on<br \/>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Must match business strategy<\/p>\n<p><strong>Content management: <\/strong>Where content strategy is similar to setting an end goal for what you want your content to accomplish overall, content management is the day-to-day activities that get you to that end goal. This includes managing the people who develop and own the content as well as the substance and structure of the content in itself.<\/p>\n<p>We also developed an analogy of sorts that<\/p>\n<p>content = vehicle loaded with stuff<\/p>\n<p>content strategy = the horizon<\/p>\n<p>content management = the road<\/p>\n<p>During the course of working with content, content strategy, and content management, we always have to remember our users (audience) and match the business goals and objectives of the organization.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following are the definitions that you created from our in-class exercises on 1-13. We will return to these throughout the term as a way to inform our thinking and\/or track how our thinking may be changing. Content: expression through some channel contained in an intentional schema Content Strategy: Developing a plan for the creation, delivery, &hellip; <a href=\"https:\/\/writeprofessionally.org\/content-manage\/assignments\/exercises-and-homework\/definitions\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Definitions&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":26,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-75","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/writeprofessionally.org\/content-manage\/wp-json\/wp\/v2\/pages\/75","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/writeprofessionally.org\/content-manage\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/writeprofessionally.org\/content-manage\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/writeprofessionally.org\/content-manage\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/writeprofessionally.org\/content-manage\/wp-json\/wp\/v2\/comments?post=75"}],"version-history":[{"count":0,"href":"https:\/\/writeprofessionally.org\/content-manage\/wp-json\/wp\/v2\/pages\/75\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/writeprofessionally.org\/content-manage\/wp-json\/wp\/v2\/pages\/26"}],"wp:attachment":[{"href":"https:\/\/writeprofessionally.org\/content-manage\/wp-json\/wp\/v2\/media?parent=75"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}