{"id":150,"date":"2016-01-20T20:08:34","date_gmt":"2016-01-20T20:08:34","guid":{"rendered":"http:\/\/writeprofessionally.org\/content_manage\/?page_id=150"},"modified":"2016-01-20T20:08:34","modified_gmt":"2016-01-20T20:08:34","slug":"week-4-february-3","status":"publish","type":"page","link":"https:\/\/writeprofessionally.org\/content-manage\/schedule\/week-4-february-3\/","title":{"rendered":"Week 4: February 3"},"content":{"rendered":"<div class=\"pdfprnt-buttons pdfprnt-buttons-page pdfprnt-top-right\"><a href=\"https:\/\/writeprofessionally.org\/content-manage\/wp-json\/wp\/v2\/pages\/150?print=pdf\" class=\"pdfprnt-button pdfprnt-button-pdf\" target=\"_blank\" ><img decoding=\"async\" src=\"http:\/\/writeprofessionally.org\/content-manage\/wp-content\/plugins\/pdf-print\/images\/pdf.png\" alt=\"image_pdf\" title=\"View PDF\" \/><\/a><a href=\"https:\/\/writeprofessionally.org\/content-manage\/wp-json\/wp\/v2\/pages\/150?print=print\" class=\"pdfprnt-button pdfprnt-button-print\" target=\"_blank\" ><img decoding=\"async\" src=\"http:\/\/writeprofessionally.org\/content-manage\/wp-content\/plugins\/pdf-print\/images\/print.png\" alt=\"image_print\" title=\"Print Content\" \/><\/a><\/div><p><strong>Topic<\/strong>: Moving from theory to practice<\/p>\n<p><strong>Read for Class:<\/strong><\/p>\n<ul>\n<li>Kisane Chapter 3 and Conclusion<\/li>\n<li>Halvorson and Rach Success<\/li>\n<li><a href=\"http:\/\/alistapart.com\/column\/wysiwtf\" target=\"_blank\">WYSIWTF<\/a><\/li>\n<li><a href=\"http:\/\/www.intelligentcontentconference.com\/content-marketing-vs-strategy-skill-sets-compare\/\">Content marketing vs. content strategy skills comparison<\/a><\/li>\n<li><a href=\"https:\/\/www.searchenginejournal.com\/whats-difference-content-strategy-vs-content-marketing\/125716\/\" target=\"_blank\">Content marketing vs. content strategy<\/a><\/li>\n<li><a href=\"http:\/\/idratherbewriting.com\/2016\/01\/04\/content-marketing-to-the-rescue-for-thought-leadership\/\">Content Marketing to the rescue<\/a><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-276\" src=\"http:\/\/writeprofessionally.org\/content_manage\/wp-content\/uploads\/2016\/01\/Halvorson-tweet-1024x330.jpeg\" alt=\"Halvorson-tweet\" width=\"840\" height=\"271\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Do for class:<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/www.lynda.com\/Web-User-Experience-tutorials\/Creating-Effective-Content-Strategy-Your-Website\/109764-2.html\">Ly<\/a><a href=\"http:\/\/www.lynda.com\/Web-User-Experience-tutorials\/Creating-Effective-Content-Strategy-Your-Website\/109764-2.html\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-22 alignleft\" src=\"http:\/\/writeprofessionally.org\/info_design\/wp-content\/uploads\/2014\/08\/Screen-Shot-2014-08-28-at-8.44.39-AM.png\" alt=\"Screen Shot 2014-08-28 at 8.44.39 AM\" width=\"49\" height=\"56\" \/><\/a><a href=\"http:\/\/www.lynda.com\/Web-User-Experience-tutorials\/Creating-Effective-Content-Strategy-Your-Website\/109764-2.html\">nda.com Tutorial on Content Strategy<br \/>\n<\/a>Lynda.com can be found on the home page of Canopy.\u00a0 As a student, you have free access to thousands of software related tutorials. This is one all told is about 2 hours.<\/li>\n<\/ul>\n<ul>\n<li>Do some thinking about all the readings we&#8217;ve done on content strategy. We&#8217;ve finished the two primary texts, some additional chapters and such, and then you&#8217;ve watched a tutorial. You&#8217;ve also done your first assignment where you&#8217;ve looked at content of an organization. Be prepared to present a summary of what you&#8217;ve learned and how close your understanding is to <a href=\"http:\/\/writeprofessionally.org\/content_manage\/assignments\/exercises-and-homework\/definitions\/\">our original definitions<\/a>.<\/li>\n<\/ul>\n<p><strong>In class:<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/writeprofessionally.org\/content_manage\/assignments\/concept-presentation\/\" target=\"_blank\">Concept Presentation<\/a> on information architecture: Ying<\/li>\n<li>Debrief on the analysis of content assignment<\/li>\n<li>Discussion of the readings\n<ul>\n<li><a href=\"http:\/\/writeprofessionally.org\/content_manage\/assignments\/exercises-and-homework\/pitches-and-marketing\/\">Pitches<\/a>\u00a0(read a debrief of our exercise and see your pitches!)<\/li>\n<\/ul>\n<\/li>\n<li>Content strategy versus content marketing<\/li>\n<li>install of CMSs<\/li>\n<\/ul>\n<p><strong><span style=\"color: #ff0000\">Due: Analysis of Content 3 February 2016<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Topic: Moving from theory to practice Read for Class: Kisane Chapter 3 and Conclusion Halvorson and Rach Success WYSIWTF Content marketing vs. content strategy skills comparison Content marketing vs. content strategy Content Marketing to the rescue &nbsp; Do for class: Lynda.com Tutorial on Content Strategy Lynda.com can be found on the home page of Canopy.\u00a0 &hellip; <a href=\"https:\/\/writeprofessionally.org\/content-manage\/schedule\/week-4-february-3\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Week 4: February 3&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":11,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-150","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/writeprofessionally.org\/content-manage\/wp-json\/wp\/v2\/pages\/150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/writeprofessionally.org\/content-manage\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/writeprofessionally.org\/content-manage\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/writeprofessionally.org\/content-manage\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/writeprofessionally.org\/content-manage\/wp-json\/wp\/v2\/comments?post=150"}],"version-history":[{"count":0,"href":"https:\/\/writeprofessionally.org\/content-manage\/wp-json\/wp\/v2\/pages\/150\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/writeprofessionally.org\/content-manage\/wp-json\/wp\/v2\/pages\/11"}],"wp:attachment":[{"href":"https:\/\/writeprofessionally.org\/content-manage\/wp-json\/wp\/v2\/media?parent=150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}