{"id":142,"date":"2016-01-17T03:13:15","date_gmt":"2016-01-17T03:13:15","guid":{"rendered":"http:\/\/writeprofessionally.org\/content_manage\/?page_id=142"},"modified":"2017-11-27T14:50:32","modified_gmt":"2017-11-27T14:50:32","slug":"one-page-schedule","status":"publish","type":"page","link":"https:\/\/writeprofessionally.org\/content-manage\/schedule\/one-page-schedule\/","title":{"rendered":"One Page Schedule"},"content":{"rendered":"<div class=\"pdfprnt-buttons pdfprnt-buttons-page pdfprnt-top-right\"><a href=\"https:\/\/writeprofessionally.org\/content-manage\/wp-json\/wp\/v2\/pages\/142?print=pdf\" class=\"pdfprnt-button pdfprnt-button-pdf\" target=\"_blank\" ><img decoding=\"async\" src=\"http:\/\/writeprofessionally.org\/content-manage\/wp-content\/plugins\/pdf-print\/images\/pdf.png\" alt=\"image_pdf\" title=\"View PDF\" \/><\/a><a href=\"https:\/\/writeprofessionally.org\/content-manage\/wp-json\/wp\/v2\/pages\/142?print=print\" class=\"pdfprnt-button pdfprnt-button-print\" target=\"_blank\" ><img decoding=\"async\" src=\"http:\/\/writeprofessionally.org\/content-manage\/wp-content\/plugins\/pdf-print\/images\/print.png\" alt=\"image_print\" title=\"Print Content\" \/><\/a><\/div><h2><span style=\"color: #800000;\"><strong>January 13<\/strong><\/span><\/h2>\n<p>Topic: Definitions and introduction<\/p>\n<p><strong>Read for Class: <\/strong><\/p>\n<ul>\n<li>Intro from Erin Kissane&#8217;s text (see course policies for the text name and how to access it)<\/li>\n<li>Reality section (Now, Problem, Solution) from Halvorson &amp; Rach<\/li>\n<\/ul>\n<p><strong>Do for class:<\/strong><\/p>\n<p>Read the introduction to Kissane\u2019s book and \u00a0The Reality Section (Now, Problem, Solution) in Halvorson and Rach. Write a short reaction in which you compare and contrast the material you\u2019ve read from these two books and end this reaction with three questions that you have. Bring this to class with you. (and please don\u2019t ask me how long it should be. You are in grad school. You don\u2019t need to write a treatise, but it needs to be thoughtful and show engagement. My guess is that most of you will hit at least a page or so of single typed prose some of you will be a little longer and some may be a little shorter.)<\/p>\n<p><strong>In class:<\/strong><\/p>\n<ul>\n<li>group discussion about expectations of the course\n<ul>\n<li>setting assignment dates<\/li>\n<\/ul>\n<\/li>\n<li>discussion of readings\n<ul>\n<li>users<\/li>\n<li>content<\/li>\n<li>business objectives<\/li>\n<\/ul>\n<\/li>\n<li>small groups researching alternate definitions for content strategy and content management\n<ul>\n<li>read this <u>origin story<\/u> and read<u> this one<\/u><\/li>\n<li>mini-presentations on findings from exercise<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><strong><span style=\"color: #800000;\">January 20 &#8211; snow day, class online<\/span><br \/>\n<\/strong><\/h2>\n<p>Topic: More on Content Management and Project Management<\/p>\n<p><strong>Read for Class:<\/strong><\/p>\n<p>Content Management Readings<\/p>\n<ul>\n<li>Read <a href=\"http:\/\/writeprofessionally.org\/content-manage\/wp-content\/uploads\/2016\/01\/Content-Everywhere-excerpt.pdf\">Content-Everywhere-excerpt<\/a> (read and think through how this works with, or not, the Kissane and Halvorson &amp; Rach texts)<\/li>\n<li>Skim Chapter 6, 10, 11 from <a href=\"http:\/\/writeprofessionally.org\/content_manage\/wp-content\/uploads\/2016\/01\/Content-Management-Bible-2nd-Edition.pdf\">Content Manag<\/a><a href=\"http:\/\/writeprofessionally.org\/content-manage\/files\/2017\/11\/Content-Management-Bible-2nd-Edition.pdf\">Content Management Bible, 2nd Edition <\/a>(this is a HUGE pdf because the book is over 1100 pages. We will be reading various chapters from it throughout the term.)<\/li>\n<li>Read <a href=\"http:\/\/writeprofessionally.org\/content_manage\/wp-content\/uploads\/2016\/01\/mccarthy_et_al_jbtc.pdf\">mccarthy_et_al<\/a><a href=\"http:\/\/writeprofessionally.org\/content-manage\/files\/2017\/01\/mccarthy_et_al_jbtc.pdf\">mccarthy_et_al_jbtc<\/a>Content Management in the Workplace<\/li>\n<\/ul>\n<p>Project Management readings (skim these)<\/p>\n<ul>\n<li><u>definition from wikipedia<\/u> (opens in new window)<\/li>\n<li><a href=\"http:\/\/writeprofessionally.org\/content-manage\/files\/2017\/11\/hackos_ch_14.pdf\">hackos_ch_14<\/a>\u00a0 and <a href=\"http:\/\/writeprofessionally.org\/content-manage\/files\/2017\/11\/hackos_ch_15.pdf\">hackos_ch_15<\/a><\/li>\n<\/ul>\n<p><strong>Do for class:<\/strong><\/p>\n<ul>\n<li>Confirm that you can <a href=\"http:\/\/writeprofessionally.org\/content_manage\/assignments\/analysis-of-cms\/ftp-info\/\">FTP following these instructions<\/a><\/li>\n<li>Come to class with 3 questions related to project management<\/li>\n<li>Be prepared to discuss the content readings, paying particular attention to how they intersect with what you read last week. For the McCarthy reading, be ready to ask specific questions and discuss it as it relates to the more industry focused readings we&#8217;ve read.<\/li>\n<\/ul>\n<p><strong>In class:<\/strong><\/p>\n<ul>\n<li>Business writing 101 \u2013 particularly emails <span style=\"color: #339966;\">will do on 1\/27<\/span><\/li>\n<li>Overview of the Internet and the WWW <span style=\"color: #339966;\">will do on 1\/27<\/span><\/li>\n<li>Concept Presentation: Emily on content management systems <span style=\"color: #339966;\">will do on 1\/27<\/span><\/li>\n<li>Discussion of project management readings\n<ul>\n<li>Complete a work break down schedule and modified gantt<\/li>\n<\/ul>\n<\/li>\n<li>Discuss content management readings<\/li>\n<\/ul>\n<h2><span style=\"color: #800000;\"><strong>January 27<\/strong><\/span><\/h2>\n<p>Topic: Diving deeper into content management<\/p>\n<p><strong>Read for Class:<\/strong><\/p>\n<p>Content Management Readings<\/p>\n<ul>\n<li>Kissane Chapter 2<\/li>\n<li>Halvorson and Rach Discovery and Strategy<\/li>\n<li><a href=\"http:\/\/www.thelanguageofcontentstrategy.com\/content\/terms-and-definitions\" target=\"_blank\" rel=\"noopener\">Language of Content Strategy<\/a><\/li>\n<\/ul>\n<p>Online Readings about Business strategy<\/p>\n<ul>\n<li><a href=\"http:\/\/www.scriptorium.com\/2016\/01\/how-to-get-budget-for-content-strategy\/\" target=\"_blank\" rel=\"noopener\">How to Budget for Content Strategy<\/a><\/li>\n<li><a href=\"https:\/\/medium.com\/uie-brain-sparks\/why-i-can-t-convince-your-execs-to-invest-in-ux-13e7ca94f564#.22iypdg83\" target=\"_blank\" rel=\"noopener\">I can&#8217;t convince your execs to invest<\/a><\/li>\n<\/ul>\n<p><strong>Do for class:<\/strong><\/p>\n<ul>\n<li>pick 3-5 of these short definitions on the Language of Content Strategy website that you do not see on the schedule or on our concept presentation page. Be prepared to talk about the ones you read and why you chose them.<\/li>\n<li>Bring questions that you have about the readings or other questions you may have about content management and strategy more specifically.<\/li>\n<\/ul>\n<p><strong>In class:<\/strong><\/p>\n<ul>\n<li>Business communication &#8211; how to write an email<\/li>\n<li>Difference between the Internet and WWW<\/li>\n<li><a href=\"http:\/\/writeprofessionally.org\/content_manage\/assignments\/concept-presentation\/\">Concept Presentations<\/a>: Emily\u00a0 (content management systems)<\/li>\n<li>Big questions on PM<\/li>\n<li>Discuss the readings<\/li>\n<li>Talk about the Content strategy terms (performance exercise)\n<ul>\n<li>Business strategy discussion<\/li>\n<\/ul>\n<\/li>\n<li>Think through the first assignment and work on mini-example\n<ul>\n<li>Questions on the content analysis assignment<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><span style=\"color: #800000;\"><strong>February 3<\/strong><\/span><\/h2>\n<p>Topic: Moving from theory to practice<\/p>\n<p><strong>Read for Class:<\/strong><\/p>\n<ul>\n<li>Kisane Chapter 3 ad Conclusion<\/li>\n<li>Halvorson and Rach Success<\/li>\n<li><a href=\"http:\/\/alistapart.com\/column\/wysiwtf\" target=\"_blank\" rel=\"noopener\">WYSIWTF<\/a><\/li>\n<li><a href=\"http:\/\/www.intelligentcontentconference.com\/content-marketing-vs-strategy-skill-sets-compare\/\">Content marketing vs. content strategy skills comparison<\/a><\/li>\n<li><a href=\"https:\/\/www.searchenginejournal.com\/whats-difference-content-strategy-vs-content-marketing\/125716\/\" target=\"_blank\" rel=\"noopener\">Content marketing vs. content strategy<\/a><\/li>\n<li><a href=\"http:\/\/idratherbewriting.com\/2016\/01\/04\/content-marketing-to-the-rescue-for-thought-leadership\/\">Content Marketing to the rescue<\/a><\/li>\n<\/ul>\n<p><strong>Do for class:<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/www.lynda.com\/Web-User-Experience-tutorials\/Creating-Effective-Content-Strategy-Your-Website\/109764-2.html\">Ly<\/a><a href=\"http:\/\/www.lynda.com\/Web-User-Experience-tutorials\/Creating-Effective-Content-Strategy-Your-Website\/109764-2.html\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-22 alignleft\" src=\"http:\/\/writeprofessionally.org\/info_design\/wp-content\/uploads\/2014\/08\/Screen-Shot-2014-08-28-at-8.44.39-AM.png\" alt=\"Screen Shot 2014-08-28 at 8.44.39 AM\" width=\"49\" height=\"56\" \/><\/a><a href=\"http:\/\/www.lynda.com\/Web-User-Experience-tutorials\/Creating-Effective-Content-Strategy-Your-Website\/109764-2.html\">nda.com Tutorial on Content Strategy<br \/>\n<\/a>Lynda.com can be found on the home page of Canopy.\u00a0 As a student, you have free access to thousands of software related tutorials. This is one all told is about 2 hours.<\/li>\n<\/ul>\n<ul>\n<li>Do some thinking about all the readings we&#8217;ve done on content strategy. We&#8217;ve finished the two primary texts, some additional chapters and such, and then you&#8217;ve watched a tutorial. You&#8217;ve also done your first assignment where you&#8217;ve looked at content of an organization. Be prepared to present a summary of what you&#8217;ve learned and how close your understanding is to <a href=\"http:\/\/writeprofessionally.org\/content_manage\/assignments\/exercises-and-homework\/definitions\/\">our original definitions<\/a>.<\/li>\n<\/ul>\n<p><strong>In class:<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/writeprofessionally.org\/content_manage\/assignments\/concept-presentation\/\" target=\"_blank\" rel=\"noopener\">Concept Presentation<\/a> on information architecture: Ying<\/li>\n<li>install of CMSs<\/li>\n<li>Debrief on the analysis of content assignment<\/li>\n<li>Discussion of the readings\n<ul>\n<li>Pitches<\/li>\n<\/ul>\n<\/li>\n<li>Content strategy versus content marketing<\/li>\n<\/ul>\n<p><strong><span style=\"color: #ff0000;\">Due: Analysis of Content 3 February 2016<\/span><\/strong><\/p>\n<h2><span style=\"color: #800000;\"><strong>February 10<\/strong><\/span><\/h2>\n<p><strong>Topic:<\/strong> Preparing strategies<\/p>\n<p><strong>Read for Class:<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/www.theprices.com\/4artTW18.htm\" target=\"_blank\" rel=\"noopener\">Rhetoric of objects<\/a><\/li>\n<li><a href=\"http:\/\/writeprofessionally.org\/content-manage\/files\/2017\/01\/YatesOrlikowski-GenresOrgComm-AMR.pdf\">YatesOrlikowski-GenresOrgComm-AMR<\/a> (pdf)<\/li>\n<li><a href=\"http:\/\/writeprofessionally.org\/content-manage\/files\/2017\/01\/cs_toolkit_ch01.pdf\">cs_toolkit_ch01<\/a> (pdf)<\/li>\n<\/ul>\n<p><strong>Do for class:<\/strong><\/p>\n<ul>\n<li>Think through how the first two readings go together.<\/li>\n<li>Be prepared to discuss and apply the concepts from the readings.<\/li>\n<\/ul>\n<p><strong>In class:<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/writeprofessionally.org\/content_manage\/assignments\/concept-presentation\/\" target=\"_blank\" rel=\"noopener\">Concept Presentation<\/a> on open source software: Daniel<\/li>\n<li>Reports and Information Design<\/li>\n<li>Email and audience<\/li>\n<li>Discuss the readings<\/li>\n<\/ul>\n<h2><span style=\"color: #800000;\"><strong>February 17<\/strong><\/span><\/h2>\n<p>Topic: Matching Content Strategy to UX, IA, and organization<\/p>\n<p><strong>Read for Class:<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/designmodo.com\/ux-content\/\" target=\"_blank\" rel=\"noopener\">How UX and Content Strategy are Related<\/a><\/li>\n<li><a href=\"http:\/\/www.fastcodesign.com\/3054090\/why-content-reigns-supreme-in-ux-design\" target=\"_blank\" rel=\"noopener\">Why content reigns supreme in UX<\/a><\/li>\n<li><a href=\"http:\/\/alistapart.com\/article\/designing-for-breakpoints\" target=\"_blank\" rel=\"noopener\">Designing for Break Points<\/a><\/li>\n<li>Skim Glushko, <em>Discipline of organizing<\/em>: chapters 1-3 found in <a href=\"http:\/\/writeprofessionally.org\/content_manage\/schedule\/safari-online\/\" target=\"_blank\" rel=\"noopener\">Safari Books Online<\/a><\/li>\n<li><a href=\"http:\/\/alistapart.com\/article\/content-modelling-a-master-skill\" target=\"_blank\" rel=\"noopener\">Content Modelling<\/a><\/li>\n<\/ul>\n<p><strong>Do for class:<\/strong><\/p>\n<ul>\n<li>think back to the concept presentation on Information architecture (and <a href=\"http:\/\/www.uxbooth.com\/articles\/complete-beginners-guide-to-information-architecture\/\" target=\"_blank\" rel=\"noopener\">maybe skim this overview<\/a>). Then consider the intersections of UX, content strategy and information architecture. Draw some sort of visual that shows your interpretation of this relationship and bring it to class with you printed out.<\/li>\n<li>What questions do you have about the reading? Consider in particular the relationship of the modelling\/organizing information to what we&#8217;ve previously discussed.<\/li>\n<li>Complete\/read this survey: <a href=\"https:\/\/www.surveymonkey.com\/r\/Acrolinx-Research2016A19\">https:\/\/www.surveymonkey.com\/r\/Acrolinx-Research2016A19<\/a> and be prepared to discuss this.<\/li>\n<\/ul>\n<p><strong>In class:<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/writeprofessionally.org\/content_manage\/assignments\/concept-presentation\/\" target=\"_blank\" rel=\"noopener\">Concept Presentation<\/a> on SEO and social Media: <a href=\"http:\/\/writeprofessionally.org\/content-manage\/files\/2017\/11\/Hemmer_SEO-Presentation-Report.docx\">Hemmer_SEO Presentation Report<\/a><\/li>\n<\/ul>\n<h2><span style=\"color: #800000;\"><strong>February 24 SCCI (Lisa out of town)<\/strong><\/span><\/h2>\n<p><strong>Topic<\/strong>: CMS<\/p>\n<p><strong>Read for Class:<\/strong><\/p>\n<ul>\n<li>Skim <a href=\"http:\/\/writeprofessionally.org\/content_manage\/wp-content\/uploads\/2016\/01\/Content-Management-Bible-2nd-Edition.pdf\" rel=\"\">Content Management Bible, 2nd Edition<\/a> Ch. 7-8<\/li>\n<li><a href=\"http:\/\/www.technicalcommunicationcenter.com\/2012\/02\/13\/advantages-of-content-management-system-cms-in-technical-writing\/\" target=\"_blank\" rel=\"noopener\">Advantages of a Content Management System<\/a>\n<ul>\n<li><a href=\"https:\/\/medium.com\/@wnialloconnor\/how-to-build-an-experience-map-5e55b7ee4f32#.5a0bi022x\">Experience maps<\/a><\/li>\n<li>Skim: <a href=\"https:\/\/blog.intercom.io\/podcast-karen-mcgrane-on-content_strategy\/\">https:\/\/blog.intercom.io\/podcast-karen-mcgrane-on-content_strategy\/<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/li>\n<\/ul>\n<p><strong>Do for class:<\/strong><\/p>\n<ul>\n<li>Send questions if you have them about your <a href=\"http:\/\/writeprofessionally.org\/content_manage\/assignments\/analysis-of-cms\/\" target=\"_blank\" rel=\"noopener\">CMS assignment<\/a>. Reminder: it&#8217;s due next week.<\/li>\n<li>Create a visually enhanced document (an infographic would be an example of this) that explains the key concepts from the readings, Emily&#8217;s presentation and the importance to a content strategist. Email this to me by the <strong>end of the day on the 24th.<\/strong><\/li>\n<li>Consider how the experience map and discussion intersects with the topic map and channel map and research from earlier in the term. The idea of the experience map and connecting the work done with it will become increasingly important as you move toward your content strategy final project. It also plays a role into the template and style guide. If you don&#8217;t see how these things fit together, then write down some questions and we&#8217;ll talk about them next week.<\/li>\n<\/ul>\n<p>See <a href=\"http:\/\/writeprofessionally.org\/content_manage\/schedule\/week-7-february-24\/\">Individual week page<\/a> for examples of infographics created.<\/p>\n<h2><span style=\"color: #800000;\"><strong>March 2<\/strong><\/span><\/h2>\n<p><strong>Topic:<\/strong> Writing for the Online Spaces<\/p>\n<p><strong>Read for Class:<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/www.copyblogger.com\/wide-or-deep-content\/\" target=\"_blank\" rel=\"noopener\">Wide or Deep?<\/a><\/li>\n<li>Skim the book <em>Letting go of the words <\/em>by Ginny Redish from Safari Books Online<\/li>\n<li>Read <strong>Everybody writer<\/strong> by Ann Handley Part 5 (13 things marketers write from Safari Books Online)<\/li>\n<\/ul>\n<p><strong>Do for class:<\/strong><\/p>\n<ul>\n<li>Take a look at some of the infographics that y&#8217;all created last week. We&#8217;re going to discuss those in relation to the CMS assignment that is due today and the actual creation of content that you read about for today.<\/li>\n<\/ul>\n<p><strong>In class:<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/writeprofessionally.org\/content_manage\/assignments\/concept-presentation\/\" target=\"_blank\" rel=\"noopener\">Concept Presentation<\/a> on Single Sourcing, Kelly and <a href=\"http:\/\/writeprofessionally.org\/content-manage\/files\/2017\/11\/Structured-Authoring-Presentation.pdf\">Structured Authoring Presentation<\/a><\/li>\n<li>Discussion of the infographics you created<\/li>\n<li>Debrief Assignment\n<ul>\n<li>Create summary of our findings from the CMS comparisons<\/li>\n<\/ul>\n<\/li>\n<li>writing exercises\n<ul>\n<li><a href=\"http:\/\/writeprofessionally.org\/content_manage\/wp-content\/uploads\/2016\/03\/water_web_writing.txt\" rel=\"\">water_web_writing<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"color: #ff0000;\">Due: CMS comparison March 2, 2016<br \/>\n<\/span><\/p>\n<h2><span style=\"color: #800000;\"><strong>March 9<\/strong><\/span><\/h2>\n<p><strong>Topic:<\/strong> Taking it Mobile<\/p>\n<p><strong>Read for Class:<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/writeprofessionally.org\/content-manage\/files\/2017\/11\/mobile-first.pdf\">mobile-first<\/a> (pdf)<\/li>\n<li><em>Content Strategy for Mobile<\/em> by Karen McGrane Ch. 1-3 from <a href=\"http:\/\/writeprofessionally.org\/content_manage\/schedule\/safari-online\/\" target=\"_blank\" rel=\"noopener\">Safari Books Online<\/a><\/li>\n<li><a href=\"http:\/\/writeprofessionally.org\/content-manage\/files\/2017\/11\/personas.pdf\">personas<\/a> (pdf)<\/li>\n<\/ul>\n<p><strong>Do for class:<\/strong><\/p>\n<ul>\n<li>write a short analysis of the differences (based on the reading or your own knowledge or other source or etc.) between a standard content strategy and a mobile one<\/li>\n<\/ul>\n<p><strong>In class:<\/strong><\/p>\n<ul>\n<li>tell me what you know exercise<\/li>\n<li>discussion of web writing<\/li>\n<li>discussion of mobile strategies<\/li>\n<li>persona exercise<\/li>\n<li>assignment question to the class<\/li>\n<\/ul>\n<h2><span style=\"color: #800000;\"><strong>March 16<\/strong><\/span><\/h2>\n<p><strong>Topic:<\/strong> Templates and Style Guides<\/p>\n<p>Read for Class:<\/p>\n<ul>\n<li><a href=\"http:\/\/writeprofessionally.org\/content_manage\/wp-content\/uploads\/2016\/01\/Content-Management-Bible-2nd-Edition.pdf\" rel=\"\">Content Management Bible, 2nd Edition<\/a> Ch. 3, 14, Appendix<\/li>\n<li><a href=\"http:\/\/writeprofessionally.org\/content-manage\/files\/2017\/11\/Arola_K.L.pdf\">Arola_K.L<\/a> Rise of the Template (pdf)<\/li>\n<li><a href=\"http:\/\/writeprofessionally.org\/content-manage\/files\/2017\/11\/amara_cms_editorial_authority.pdf\">amare_cms_editorial_authority<\/a> (pdf)<\/li>\n<li><a href=\"https:\/\/gathercontent.com\/blog\/a-guide-to-strategic-content-templates\" target=\"_blank\" rel=\"noopener\">Guide to Content Templates<\/a><\/li>\n<li><a href=\"http:\/\/alistapart.com\/article\/creating-style-guides\" target=\"_blank\" rel=\"noopener\">Creating Style Guides<\/a><\/li>\n<\/ul>\n<p><strong>Do for class:<\/strong><\/p>\n<ul>\n<li>Think through how the readings go together and be prepared to ask questions as it may relate to your assignment.<\/li>\n<\/ul>\n<p><strong>In class:<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/writeprofessionally.org\/content_manage\/assignments\/concept-presentation\/\" target=\"_blank\" rel=\"noopener\">Concept Presentation<\/a> on Translation: <a href=\"http:\/\/writeprofessionally.org\/content-manage\/files\/2017\/11\/Barker_CM_Translation.pdf\">Barker_CM_Translation<\/a><\/li>\n<li><a href=\"http:\/\/writeprofessionally.org\/content_manage\/assignments\/concept-presentation\/\" target=\"_blank\" rel=\"noopener\">Concept Presentation<\/a> on Copyright and IP: <a href=\"http:\/\/writeprofessionally.org\/content-manage\/files\/2017\/11\/Smalley_Concept_Presentation.docx\">Smalley_Concept_Presentation<\/a><\/li>\n<\/ul>\n<h2><span style=\"color: #800000;\"><strong>March 23: Spring Break<\/strong><\/span><\/h2>\n<p>Nothing to do for this week except to give yourself a break.<\/p>\n<h2><span style=\"color: #800000;\"><strong>March 30<\/strong><\/span><\/h2>\n<p><strong>Topic:<\/strong> Structured Authoring and Reusable Content<\/p>\n<p><strong>Read for Class:<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/www.scriptorium.com\/structure.pdf\" target=\"_blank\" rel=\"noopener\">Structured authoring<\/a><\/li>\n<li><em>Content Everywhere<\/em> Ch. Reusable Content in <a href=\"http:\/\/writeprofessionally.org\/content_manage\/schedule\/safari-online\/\" target=\"_blank\" rel=\"noopener\">Safari Books Online<\/a><\/li>\n<li>Skim\u00a0<a href=\"http:\/\/writeprofessionally.org\/content_manage\/wp-content\/uploads\/2016\/01\/Content-Management-Bible-2nd-Edition.pdf\" rel=\"\">Content Management Bible, 2nd Edition<\/a> 12 15, visuals only Ch.18<\/li>\n<li><a href=\"http:\/\/uxpamagazine.org\/aligning_ux_business_goals\/\" target=\"_blank\" rel=\"noopener\">Aligning to Business Goals<\/a><\/li>\n<\/ul>\n<p><strong>Do for class:<\/strong><\/p>\n<ul>\n<li>consider our project management readings and then the readings from CM Bible. Be prepared to discuss how they intersect and impact your own final projects.<\/li>\n<\/ul>\n<p><strong>In class:<\/strong><\/p>\n<ul>\n<li>Discuss the readings\n<ul>\n<li>groups and report back<\/li>\n<\/ul>\n<\/li>\n<li>A structured authoring exercise\n<ul>\n<li>PWRT program<\/li>\n<li>superheroes<\/li>\n<\/ul>\n<\/li>\n<li>Accessibility exercise<\/li>\n<li>Discuss schedule<\/li>\n<\/ul>\n<p><del><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"http:\/\/writeprofessionally.org\/content_manage\/assignments\/template-style-guide\/\"><strong>Due: Template and Style guide 30 March 2016.<\/strong><\/a><\/span><\/del> See the <a href=\"http:\/\/writeprofessionally.org\/content_manage\/assignments\/content-strategy\/\">Content Strategy Assignment.<\/a><\/p>\n<h2><span style=\"color: #800000;\"><strong>April 6: ATTW\/CCCCs (Lisa out of town)<\/strong><\/span><\/h2>\n<p><strong>Topic:<\/strong> Reading and Work week<\/p>\n<p><strong>Read for class:<\/strong><\/p>\n<p>These are the articles I mentioned that had just been published about content management. They resonate with many of the things that we&#8217;ve read and done this term.<\/p>\n<ul>\n<li><a href=\"http:\/\/writeprofessionally.org\/content_manage\/wp-content\/uploads\/2016\/03\/andersen_batova.pdf\" rel=\"\">anders<\/a><a href=\"http:\/\/writeprofessionally.org\/content-manage\/files\/2017\/01\/andersen_batova.pdf\">andersen_batova<\/a><\/li>\n<li><a href=\"http:\/\/writeprofessionally.org\/content-manage\/files\/2017\/01\/cms_writing_style.pdf\">cms_writing_style<\/a><\/li>\n<li><a href=\"http:\/\/writeprofessionally.org\/content-manage\/files\/2017\/01\/cultural_dynamics.pdf\">cultural_dynamics<\/a><\/li>\n<li><a href=\"http:\/\/writeprofessionally.org\/content-manage\/files\/2017\/01\/coggio.pdf\">coggio<\/a><\/li>\n<\/ul>\n<p><strong>Do this week:<\/strong><\/p>\n<ul>\n<li>craft three pages of content that summarize AND synthesize the articles above as a unit AND THEN how they relate to other things we&#8217;ve done this term AND in the program. These pages of content can be mocked up, created in a linked PDF portoflio, online, or whatever way you see fit. Just send them or a link to me by email on our class day.<\/li>\n<li>Continue to work on your <a href=\"http:\/\/writeprofessionally.org\/content_manage\/assignments\/content-strategy\/\">content strategy assignment<\/a>. Please email me with questions!<\/li>\n<\/ul>\n<p><span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"http:\/\/writeprofessionally.org\/content_manage\/assignments\/content-strategy\/\">DUE: Draft if content Strategy 10 April 2016<\/a><\/strong><\/span><\/p>\n<h2><span style=\"color: #800000;\"><strong>April 13 &#8211;Meeting Online<br \/>\n<\/strong><\/span><\/h2>\n<p><strong>Topic:<\/strong> Accessibility and Making Connections<\/p>\n<p><strong>Read for Class:<\/strong><\/p>\n<ul>\n<li>Accessibility links\n<ul>\n<li><a href=\"https:\/\/www.lireo.com\/10-tips-creating-accessible-website-content\/\">https:\/\/www.lireo.com\/10-tips-creating-accessible-website-content\/<\/a><\/li>\n<li><a href=\"http:\/\/www.usability.gov\/accessibility\">http:\/\/www.usability.gov\/accessibility<\/a> (skim and look around)<\/li>\n<li>http:\/\/webaim.org\/techniques\/acrobat\/<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"http:\/\/writeprofessionally.org\/content-manage\/files\/2017\/11\/CCC0672When.pdf\">CCC0672When<\/a> Dush<\/li>\n<\/ul>\n<p><strong>Do for class:<\/strong><\/p>\n<ul>\n<li>Perform an accessibility audit of a website<\/li>\n<li>Write a paper that critiques and analyzes the Dush article. Some things to consider is whether you believe her argument and if so, why? if not, why? Think of her perspective in light of what we\u2019re read and done in class. Email me this paper.<\/li>\n<\/ul>\n<p><strong>In class:<\/strong><\/p>\n<ul>\n<li>Discussion of accessibility<\/li>\n<li>Discussion of Dush and how it applies to our learning objectives and your projects<\/li>\n<li>Finish up our in-class example<\/li>\n<li>Answer ?&#8217;s about your projects<\/li>\n<\/ul>\n<h2><span style=\"color: #800000;\"><strong>April 20<\/strong><\/span><\/h2>\n<p><strong>Topic:<\/strong> Wrapping things up, revising our definitions and moving forward<\/p>\n<h6>Read for class:<\/h6>\n<ul>\n<li><a href=\"http:\/\/www.jonkolko.com\/writingMadeAThing.php\" target=\"_blank\" rel=\"noopener\">Writing made a thing<\/a><\/li>\n<li><a href=\"http:\/\/alistapart.com\/column\/responsive-design-wont-fix-your-content-problem\" target=\"_blank\" rel=\"noopener\">Responsive design won\u2019t fix your content problem<\/a><\/li>\n<\/ul>\n<h6>Do for class:<\/h6>\n<ul>\n<li>be prepared to talk about your content strategy projects as they relate to the course content<\/li>\n<\/ul>\n<h6>In class<\/h6>\n<ul>\n<li>course evaluations<\/li>\n<li>revisiting our definitions\n<ul>\n<li>debrief of content strategy assignment<\/li>\n<\/ul>\n<\/li>\n<li>discussion of the readings as they relate to the course and to your next steps<\/li>\n<\/ul>\n<p>We often convene immediately following class for a celebratory event at a local establishment. Please consider joining in.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>January 13 Topic: Definitions and introduction Read for Class: Intro from Erin Kissane&#8217;s text (see course policies for the text name and how to access it) Reality section (Now, Problem, Solution) from Halvorson &amp; Rach Do for class: Read the introduction to Kissane\u2019s book and \u00a0The Reality Section (Now, Problem, Solution) in Halvorson and Rach. &hellip; <a href=\"https:\/\/writeprofessionally.org\/content-manage\/schedule\/one-page-schedule\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;One Page Schedule&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":11,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-142","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/writeprofessionally.org\/content-manage\/wp-json\/wp\/v2\/pages\/142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/writeprofessionally.org\/content-manage\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/writeprofessionally.org\/content-manage\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/writeprofessionally.org\/content-manage\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/writeprofessionally.org\/content-manage\/wp-json\/wp\/v2\/comments?post=142"}],"version-history":[{"count":4,"href":"https:\/\/writeprofessionally.org\/content-manage\/wp-json\/wp\/v2\/pages\/142\/revisions"}],"predecessor-version":[{"id":496,"href":"https:\/\/writeprofessionally.org\/content-manage\/wp-json\/wp\/v2\/pages\/142\/revisions\/496"}],"up":[{"embeddable":true,"href":"https:\/\/writeprofessionally.org\/content-manage\/wp-json\/wp\/v2\/pages\/11"}],"wp:attachment":[{"href":"https:\/\/writeprofessionally.org\/content-manage\/wp-json\/wp\/v2\/media?parent=142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}