Week 4: February 3

Topic: Moving from theory to practice

Read for Class:

• Kisane Chapter 3 and Conclusion
• Halvorson and Rach Success
• WYSIWTF
• Content marketing vs. content strategy skills comparison
• Content marketing vs. content strategy
• Content Marketing to the rescue

Do for class:

• Lynda.com Tutorial on Content Strategy
  Lynda.com can be found on the home page of Canopy.  As a student, you have free access to thousands of software related tutorials. This is one all told is about 2 hours.

• Do some thinking about all the readings we’ve done on content strategy. We’ve finished the two primary texts, some additional chapters and such, and then you’ve watched a tutorial. You’ve also done your first assignment where you’ve looked at content of an organization. Be prepared to present a summary of what you’ve learned and how close your understanding is to our original definitions.

In class:

• Concept Presentation on information architecture: Ying
• Debrief on the analysis of content assignment
• Discussion of the readings
  • Pitches (read a debrief of our exercise and see your pitches!)
• Content strategy versus content marketing
• install of CMSs

Due: Analysis of Content 3 February 2016