Week 3: January 27

Topic: Going deeper into content management

For class read:

Content Management Readings

• Kissane Chapter 2
• Halvorson and Rach Discovery and Strategy
• Language of Content Strategy

Online Readings about Business strategy

• How to Budget for Content Strategy
• I can’t convince your execs to invest

Do for class:

• pick 3-5 of these short definitions on the Language of Content Strategy website that you do not see on the schedule or on our concept presentation page. Be prepared to talk about the ones you read and why you chose them.
• Bring questions that you have about the readings or other questions you may have about content management and strategy more specifically.

In class:

• Business communication – how to write an email
• Difference between the Internet and WWW
• Big questions on PM
• Concept Presentations: Emily (content Management systems)
• Discuss the readings
• Talk about the Content strategy terms (performance exercise)
  • Business strategy discussion
• Think through the first assignment and work on mini-example
  • Questions on the content analysis assignment