Rhetorical Analysis of Purpose & Audience
You are faced with professional communication tasks all the time in your everyday life, whether as a student, an employee, or a member of a club, group, or team. Pick a communication task that you recently faced—something you’ve already completed. This task could be anything in any medium (e.g., writing, speaking, making a poster): a course assignment, a group project, a work project or task, or a project for an extracurricular club or group. If you have been asked to communicate, then you can think rhetorically about that communication project. Once you have picked a task, use PAD (Purpose, Audience, and Design) to analyze the rhetorical situation for this task.
Address the following:
- Purpose: Why am I communicating?
- Audience(s): Who am I communicating to/for? iii. Design: What should it look like?
- Based on your analysis, how and what would you craft to ensure that your message is most effectively communicated to your audience.
- Compare your decisions described above to what you actually did when you created and delivered your message (the physical product or speech act).
- Do you see yourself making rhetorical decisions even before you knew what rhetoric was? Where and how?
- Do you think your analysis based on PAD would have produced more effective communication?
- Why/why not and how?
Rhetorical Analysis Docx