Audience Exercise

Pick a subject and find two works on that subject—e.g., a professional presentation, speech, document, video, advertisement, etc. You can use a product (e.g., electric car), or a service (ride-sharing services), or anything else about which you can find professional and popular (i.e., general public) works.

Do an audience analysis for each of the two works:

  • Identify primary/secondary audiences, as appropriate
  • Identify all relevant audience characteristics and categories for each audience (i.e., knowledge level, personality, biases, etc.)
  • Explain your reasons for characterizing the audience the way you do (i.e., What’s your evidence for your conclusions?).

Compare the two analyses:

  • Are the audiences the same for each work? Different? How do you know?

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