Audience Analysis Exercise
Pick a subject and find two works on that subject—e.g., a professional presentation, speech, document, video, advertisement, etc. You can use a product (e.g., electric car), or a service (ride-sharing services), or anything else about which you can find professional and popular (i.e., general public) works.
Do an audience analysis for each of the two works:
- Identify primary/secondary audiences, as appropriate
- Identify all relevant audience characteristics and categories for each audience (i.e., knowledge level, personality, biases, etc.)
- Explain your reasons for characterizing the audience the way you do (i.e., What’s your evidence for your conclusions?).
Compare the two analyses:
- Are the audiences the same for each work? Different? How do you know?
Audience Exercise Docx
